Once I'd gotten over the thrill of being in a room full of cool digital types (sad i know, but i still get excited when i remember that i work mostly on the interwebs, and get to hang with other interwebbers), i settled down to a quickly repetitive roster of sales pitches. Considering that everyone in the room was an online expert/leader/consultant, surely going through the motions of what one website after another could offer in terms of ad space wasn't the best use of time?
Having been to one Measurement Camp session (and hopefully several more), I've seen the creative potential of open discussion in a room full of like minded online types. I guess my frustration came from the idea that in a large room full of even more online types, with even more time, surely something huge could've been devised. Not saying that we could have solved world hunger through social media, but i would have loved to have really shared with people, which being a social networking forum, would have been apt.
Maybe I'm naive and forget the commercial suicide of spilling all of your best ideas to others with no financial reward, but i hold social media in super high regard and so want to learn and share with others who do to. The biggest thing i learnt at SNWF is that social media is still in it's infancy, and that nobody has truly cracked it. I saw some amazing case studies, and heard from some really engaging and intelligent people (the frustratingly young Alex Halliday of SocialGo and the really quite funny Dirk Singer from Herd), but the general consensus was that the social media space is still an open toy box for those ready to embrace it.
ps. whilst on the subject of social media innovation, how about this? Live micro-blogging projected in real time at a recent Kinetica exhibition I went to. It was the opening night and a free bar hence my dumb commentary.
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